Visits

What could be more traditional than a guided tour? Until it’s not! Try this original tour format, which features a dialogue between a guide and a mystery guest.

Friday May 29, 2026 at 6:30 p.m. Come and discover the exhibition event La Redoute, un temps d’avance. Fashion, design, advertising
Born of the industrial revolution of the 19th century, the city of Roubaix was built around textiles, and it was against this backdrop that Joseph Pollet founded La Redoute in 1837, initially a family spinning mill renowned for its refined fabrics and knitwear, before becoming the European leader in mail-order and then a major player in French e-commerce for fashion and homeware. A visionary, La Redoute has left its mark on the history of modern commerce through its innovations – from the first catalog in 1928 to the Kangaroo card, from Minitel to "24 h Chrono", right up to the Internet – while playing a key role in the evolution of consumer habits.
The exhibition retraces this success story through archives, catalogs, advertisements, testimonials and objects, and highlights its collaborations with leading couturiers (Yves Saint Laurent, Sonia Rykiel, Jacquemus…), designers (Philippe Starck, Constance Guisset, Christian Lacroix…) and photographers such as Dominique Issermann and Kate Barry.

An exhibition to discover from March 7 to July 5, 2026